Google Announces Adsense For Video

Google Adsense for Video公表

Adbriteもvideo adsをやってる

MicrosoftがaQuantiveを$6Bで買収、大再編が進む広告ネットワーク市場

MicrosoftがaQuantiveを約$6B（60億ドル）の全現金取引きで買収することを発表。
※　aQuantiveは時価総額たった$2.8（28億ドル、昨日時点）の上場企業（AQNT）
　　aQuantiveの2006年の収入高は$442M（4億4200万ドル）、純利益は約$54M（5400万ドル）。

Google→Doubleclickを4月に$3.1B（31億ドル）で買収　（今回の半額。。。）

Yahoo→4月、競合相手のRightMediaを$680M（6億8千万ドル）で買収

WPP Group→同じ業界の24/7 Real Mediaを$649M（6億4900万ドル）で買収

ほか：米Time Warner傘下のAOLは携帯向け広告のThird Screen Mediaとオンライン広告のAdTech

驚異のオープンソース広告配信システム「Openads」最新版、いよいよリリース近づく！

フリーの広告配信システム「Openads」はGPLライセンスで公開され、
無料で利用できる高機能なアドサーバーと して、世界的に注目を集めている。

1日あたりの広告配信数は普及版の「Openads 2.0」で100万以上、
開発者向けの「Openads 2.3 development release」3,000万以上に対応。

詳細な統計データの表示や広告主へのレポート作成機能も充実しているというが、日本語は未対応。

YouTube’s New Inline Ads: Screenshots

Newteeveeより

YouTubeは「映像の下に広告をいれる」という方式の実験を始めた。
テキスト広告をクリックするとビデオ広告が広がって元映像の上で再生される。

ちなみにクリック式ポストロール広告もある。

この広告が入ったのはこちらの映像：My Chemical Romance music video.
26,197,627 view 22,779 ratingsの人気映像。

もんちゃんから教えてもらったブログ記事、「ちょっといいバナーを集めてみた」

今、仕事で広告のクリエイティブチェックもやっているのですが
こういうクリエイティブだったらバンバン欲しい〜とうならされる物満載。

かなりいけてます。

Sao Paulo Bans All Outdoor Ads

Since September, the city of 11 million people has been preparing for a law, set to go into effect Jan. 1, that will eliminate all "visual pollution," including billboards, electronic signs and even fliers.

The decision comes several years after Sao Paulo Mayor Gilberto Kassab passed a law banning all outdoor ads in the downtown district, seeking an easy solution to any potential legal confusion. "When you prohibit everything, society itself becomes your partner in enforcing the law," Mr. Gilberto told The New York Times.

日本でも東京都がラッピングバスを始める時に広告は公害かについて議論されたと思うけどそんなことを思い出した。

それにしても完全禁止してしまうとは極端な。

ずっとブラジルに行きたくて行けてなかったのだが
ますます「サンパウロに行ってみなければ」との思いを強めました。
やっぱり来年、リオのサンバカーニバルとコミかな（爆）

'Ad Age' Marketer of the Year: Toyota

日本ではあまり見えてなかったかも。。。

The margin in July was slim, only 826 units. But the Toyota brand had its best month ever, and Lexus its best July. Ford Motor sales dropped 34% to 241,339 units from July 2005, when it had employee deals for all. In September, Toyota Motor's sales of 222,950 were 25% higher than its September 2005 sales, lifting the entire industry to a combined gain of 1.9%. Without Toyota Motor, the industry would have posted a 1.7% decline, Automotive News reported.

On the product side, Toyota made lemonade out of a lemon market in 2006. While rivals were slumping under the weight of soaring gas prices and big-truck-laden lineups, Toyota was expanding its hybrid offerings from the Prius up through the Lexus RX 400h, and launching the gas-sipping Toyota Yaris subcompact.

Who ever would have imagined the automaker would approve a TV commercial that appears to show a naked owner? That's what happened this year for the Toyota Corolla (private parts were blurred in the spot from Saatchi & Saatchi). The spot carries the "Moving forward" tag. Indeed.

And that means significant activity beyond the $485.8 million in measured media spent in first-half 2006 by Toyota Division, the No. 6 overall U.S. brand. Toyota and sibling Lexus in 2006 dramatically increased their use of events. The company says it has increased funding for its dealers so they, too, can hold owner events.

The launch also marked Toyota's entry into video gaming, with Yaris and Microsoft's Xbox 360 teaming up for the first driving game for Xbox Live Arcade. Yaris had a heavy presence at the E3 video-game convention in Los Angeles.

Mr. Lentz is suited to taking Toyota Motor Sales USA in new directions for marketing. As VP, he oversaw and launched Scion, and says his other brands are learning from Scion. He calls it the automaker's "laboratory for experimentation." He says the cross-pollination is also aided by the shuffling or promoting of marketing people from brand to brand. (Historically, executives were moved out of marketing and succeeded by insiders who didn't come up in marketing).

Scion is on pace to sell 21,000 more than the 156,000 units it sold in 2005.

雑誌の広告と見せかけて実はNOVAの広告。
雑誌の見出しはついつい読んでしまう人も多いが、ついこれにもつられてしまう。。。

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Social Networking Is Hot, but Research Is Hotter

In one, Jonah Peretti, founding partner of the Huffington Post, detailed a viral e-mail campaign about his quest to wear customized Nikes with the word "sweatshop" emblazoned on the heel.

Nikeはいつもしかけますねえ。。。

Advertisers are trying to reach audiences on a large scale through MySpace and YouTube, but the trend that the industry will be seeing in the coming months and years is a focus on smaller, community-based platforms, said Bob Desena, director-active engagement at Mediaedge:cia. "There seems to be this sense of, if you can't do something with 3 million people, is there still lots of engagement?"

コミュニティ化はキーですね。どれだけ「中毒者を作れるか」と。

As Roy deSouza, CEO, Zedo, pointed out during a panel that afternoon focusing on the ubiquitous topic of Web 2.0, smaller online communities that didn't exist at this time last year are already making major impact. Social-networking hubs such as the consumer-written restaurant reviews of Yelp, and Dogster, a canine-centric version of Friendster, are helping define the new movement by staying out of their users way and letting them provide editorial content.

Creating addicts
"What addicts people [to a site] is feeling they're on the cutting edge," he said. "Something that makes users say I'm really glad to be here. But they're very fickle. What might be important to them this month could change next month."

Eileen Naughton, Google's regional director in New York and a former Time Inc. exec, said that when you consider the sheer number of ads Google serves up to its total searches, its ad-serving network is larger than any U.S. government network. The company's goal, she said, is to take that system architecture to other platforms and "bring efficiency where efficiency doesn't exist." She also said there's an "awful lot of interest at Google" to try to quantify the value of impressions for marketers who are looking to it for branding purposes. She mentioned research would come out next year as Google moves into the display field.

AdBrite To Add Premium Pricing Option

AdBrite, which itself this week announced its switch to an auction model after starting in 2004 as a more conventional ad network, is adding the reserve inventory feature in the next month in response to agencies' demands for a way to make guaranteed media buys through AdBrite.

For advertisers, Fanlo liked the new option of being able to reserve a plane seat ahead of time rather than waiting on stand-by. It's also similar to eBay's Buy It Now feature, which allows a buyer to purchase an item before auction at a set price.

Fanlo noted that brand advertisers especially want to lock in inventory in advance for a promotion or campaign timed to a specific event--such as a movie opening or product launch. Through AdBrite's Guaranteed Delivery, marketers would be able to reserve inventory up to a year in advance.

In addition to purchasing inventory at a set price for specified inventory, advertisers would be able to cancel ad buys for a full refund at the highest price levels, said Fanlo. He expects pricing for reserve buys to range from 20% to 150% above those they would fetch in the auction process.

なるほど。オークションモデルを出しておいて、

オークション会場の特別シートはプレミアムサービスに用意してあり一本釣りできると。